Exclusive Member Content

Get more from the content you have already created - by repurposing it. It can be a far more effective solution than just keep creating new content.

Take a little bit of time to optimise your website. Here are 5 simple tips you can do.

They say it costs 10 times more to find a new client than to retain one.

That is why it is so important to get the most out of your existing data - as it can unlock some opportunities. Therefore, here are a few thoughts to help you do this.

Balancing Brand v Demand Marketing

When market conditions get tougher, the natural instinct is to shift marketing efforts to the short term – to stimulate demand.

However, regardless of market conditions, it is so important to get a healthy balance between your brand and demand marketing.

Research shows 80% results from 20% work.

By eliminating low-impact work can free up time for your breakthrough marketing activities.

This has real benefits to you and your business.

So what will be your breakthrough activity?

These days there are so many ways you can communicate with clients and find ways to attract new clients. With email marketing no longer that shiny new tool, I am often asked - is email marketing still important?

The short answer - yes, absolutely when the channel is used well. So we will take a look at how to get the most out of this channel.

Make sure your brand personality comes across with clarity and consistency, so you can optimise your brand.

You need to use social media to listen and see what your clients are talking about and doing. 

When was the last time you updated your website’s home page to reflect the changing mortgage market?