Mortgage marketing articles

Quick Win #3 - Optimise Your Content

Get more from the content you have already created - by repurposing it. It can be a far more effective solution than just keep creating new content.

Quick Win #2 - Optimise Your Website

Take a little bit of time to optimise your website. Here are 5 simple tips you can do.

Quick Win#1 - Optimise Your Data

They say it costs 10 times more to find a new client than to retain one.

That is why it is so important to get the most out of your existing data - as it can unlock some opportunities. Therefore, here are a few thoughts to help you do this.

Get The Balance Right

Balancing Brand v Demand Marketing

When market conditions get tougher, the natural instinct is to shift marketing efforts to the short term – to stimulate demand.

However, regardless of market conditions, it is so important to get a healthy balance between your brand and demand marketing.

Have Your Breakthrough Activity

Research shows 80% results from 20% work.

By eliminating low-impact work can free up time for your breakthrough marketing activities.

This has real benefits to you and your business.

So what will be your breakthrough activity?

Is Email Marketing Worth It?

These days there are so many ways you can communicate with clients and find ways to attract new clients. With email marketing no longer that shiny new tool, I am often asked - is email marketing still important?

The short answer - yes, absolutely when the channel is used well. So we will take a look at how to get the most out of this channel.

The impact of marketing on Consumer Duty

Here is a perfect solution to help with Consumer Duty: deliver good marketing. For example it's about communicating to the right client, with the right message at the right time.

So What is Marketing?

There is more to Marketing than just the promotional elements. And mortgage brokers are often surprised to know they are already delivering marketing - they just don't realise it.

What do mortgage brokers need to optimise before SEO?

Make sure your brand personality comes across with clarity and consistency, so you can optimise your brand.

How to get your emails opened

If you are using email marketing to keep in touch with clients and prospects, you will want to have your emails opened.

How to use social media to create a reason to contact clients and other contacts

You need to use social media to listen and see what your clients are talking about and doing.

8 Ways to keep your website’s home page current and generate more enquiries

When was the last time you updated your website’s home page to reflect the changing mortgage market?

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